Tyson admitts to not being all natural
Tyson Foods 100% all natural
external image RWA305x300.jpgTyson began producing 100% All Natural Marinated Fresh Chicken on May 1. It includes a new, consumer-friendly packaging design, which communicates the attributes of the product: all natural, no artificial ingredients and the endorsement of the American Heart Association.

“We believe our unique, proprietary process for producing our marinated, fresh product is unmatched in the industry,” Lovette said.

The Tyson marinated line’s ingredient statement is very simple: chicken, chicken broth, sea salt and natural flavor. It has significantly lower sodium than competing brands of marinated fresh chicken. Other so-called “natural enhanced” fresh chicken brands have taken the approach of removing phosphates and replacing them with additional sodium.

“An increasing number of consumers tell us they want all natural chicken, yet prefer the taste and juiciness of marinated product,” Lovette said. “That’s why we’ve initiated this new line. Marinated chicken is more forgiving for the home cook because it turns out tender and juicy. And it just tastes better.”

Tyson To Stop 'Hormone-Free' Chicken Ads
by Richard Gibson
Dow Jones Newswires
September 20, 2001

DES MOINES, Iowa -- Tyson Foods Inc. (TSN) said a controversial advertising campaign proclaiming its chickens as hormone-free will stop at the end of this month.
The campaign so stirred up two rivals that they complained to the Better Business Bureau's National Advertising Division. Perdue Farms Inc. and Gold 'n Plump Poultry Inc. contended that the ads were misleading, since federal regulations prohibit aexternal image TysonFoods.jpgny commercial grower from adding hormones or steroids to chicken products.
Tyson's ads say its chickens have "no hormones and no steroids added." In one print ad now featured on the company's Web site, those words are in larger type.
Tyson spokesman Ed Nicholson said "the reason we didn't get involved in this whole process is because we knew (the campaign) was ending" soon. That fact was communicated to the FTC to answer its concerns, he said. Nicholson said he was unaware of any inquiry from the USDA.
Tyson Foods, the world's largest meat processor and the second largest chicken producer in the United States, has admitted that it injects its chickens with antibiotics before they hatch, but labels them as raised without antibiotics anyway. In response, the U.S. Department of Agriculture's told Tyson to stop using the antibiotic-free label. The company has sued over its right to keep using it.

The controversy over Tyson's antibiotic-free label began in summer 2007, when the company began a massive advertising campaign about chicken as "raised without antibitics." Already, Tyson has spent tens of millions of dollars this year to date in continuing this campaign.

Poultry farmers regularly treat chickens and other birds with antibiotics to prevent the development of intestinal infections that might reduce the weight (and profitability) of the birds. Yet scientists have become increasingly concerned that the routine use of antibiotics in animal agriculture may accelerate the development of antibiotic-resistant bacteria that could lead to a pandemic or other health crisis.

Tyson's competitors Perdue Farms Inc., Sanderson Farms Inc. and Foster Farms sued, under the banner of the Truthful Labeling Coalition. A federal judge ruled in their favor and told Tyson to stop using the label.

Not long after, on June 3, USDA inspectors discovered that in addition to using ionophores, Tyson was regularly injecting its chicken eggs with gentamicin, an antibiotic that has been used for more than 30 years in the United States to treat urinary tract and blood infections.The agency told Tyson that based on the new discovery, it would no longer consider the antibiotic-free label "truthful and accurate." It gave the company 15 days to remove the label from all its products, although that deadline was eventually extended to July 9.

But Tyson objected again, claiming that because the antibiotics are injected two to three days before the chickens hatched, the birds can truthfully be said to be "raised without antibiotics." USDA rules on how to label the raising of birds do not address anything that happens before the second day of life, the company said.

Physicians Comm. for Responsible Medicine v. Tyson Foods, Inc.

Cite as: 119 Cal.App.4th 120, 13 Cal.Rptr.3d 926

TYSON FOODS, INC., Defendant and Respondent
California Court of Appeal, First District, Div. 1
No. A103835
June 1, 2004
(Appeal from San Francisco County Superior Court, CGC-02-415864
.) external image chicken-ionophores3.jpg


In a suit for injunctive relief, PCRM alleges that Tyson made false and deceptive representations about chicken products that it sold to consumers in California. PCRM alleges it is a nonprofit health-advocacy organization, which claims to have 24,000 members in the state. Tyson is the world's largest poultry producer and sells more than 25 percent of the total chicken meat products consumed by Americans.
The complaint alleges that Tyson engaged in two advertising campaigns, which disseminated false and deceptive statements about its products in violation of Business and Professions Code section 17500. The first and second causes of action concern advertisements carried on the. In which Tyson allegedly portrayed chicken meat as a "heart-healthy" food and advised consumers to serve chicken "as often as you like." The advertisement then lists Tyson's chicken products that have been certified by the American Heart Association as being low in saturated fats and cholesterol. PCRM alleges that the advertisement creates "the false and misleading impression" that chicken "is a health food that can protect against the risk of developing heart disease." It alleges further that "the majority of Tyson chicken products contain substantial levels of fat and cholesterol, the consumption of which will not only fail to reduce the risk of heart disease, but is actually likely to increase such risk."
Picture001.jpg image by healthypetnut
Picture001.jpg image by healthypetnut

edited and done by:John Dodge

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