This wiki has been created for the Environmental Science classes at Allegany/Limestone Central High School. The assignment involves researching companies that are advertising their product(s) as "green." Some students have found these advertisements to be essentially truthful and some have found them to be false. The students are presenting their findings on the attached pages. These pages are for the sole purpose of presenting information found on other websites in an organized way. An emphasis has been placed on critical thinking skills and the understanding of the importance of information and the sources of this information (taking into account biases).

Greenwashing, defined as “disinformation disseminated by an organization so as to present an environmentally responsible public image” though not widely known, is now a recognized word in the English language. Its inclusion in the dictionary indicates the "significance and permanence of a growing trend among corporations to take advantage of the many consumers who look for green
friendly products."

Greenwashing is a form of public relations propaganda which gives something (or someone) the appearance of being environmentally friendly when it is, in fact, not. Greenwash can also encompass vague or potentially misleading product labels such as “all natural,” “biodegradable” and other vague descriptions used entirely at the discretion of the manufacturer, as well as improper applications of terms, such as "organic."

The greenwashing tactic has become widely used by companies who knowingly produce or manufacturer products harmful to the environment. With the growing trend of environmmentalism, many consumers strive to use "environmentally friendly" products. The response by some corporations has been to greenwash in an effort to persuade consumers that they, and theor products, are indeed environmentally friendly.

The overall goal of this lesson is to create awareness, so that students can become media literate and informed global consumers. By learning how to analyze misleading advertisements, students not only become more aware of the different tactics, they also learn how these same tactics may be indirectly related to environmental health issues.